Tuesday, December 5, 2017
Blog Post #5
Kimberly Pena
Journalism 360-01
Professor Yavner
December 5, 2017
Social media is constantly evolving and with that comes new forms for journalists to implement social media into their everyday work life. Snapchat is that new beginning. With Snapchat you can do brief videos reporting live on whatever event you are covering. You can ask players questions and have them answer in short snippet videos lasting from 10 seconds all the way to one minute. Not only that, fans can send in their questions and that way you are feeding the audience what they want and interacting with them at the same time. The main goal of social media is to interact with your audience and Snapchat really gives you the opportunity to do. You can create stories on the app and just report live and demonstrate highlights on your stories. It is fun, quick and its all in the palm of the hands of your audience.
Despite all the fun things you can do with Snapchat and the interactivity it creates, there does still exist some disadvantages. In the excerpt it states,”Still, Snapchat represents a major shift from virtually all other applications because of one crucial aspect: Images and videos shared are only temporary, ranging from 1 s to a maximum of 24 hr. Some view the temporary nature of Snapchat as a major disadvantage for sports fan engagement as well as marketing and sponsorship aspects; as Burns (2014) argues, ‘Why would I give valuable content to an app where content disappears as opposed to Facebook or Instagram where it lasts forever?’’’ Yes, the videos do disappear from your story and technically you really can’t share the story unless you screen record the whole thing. However, you can still save the story on your phone and share it on Facebook or Twitter and that way you can use all your social media accounts from just one app. Snapchat will allow you to save your story so you can have one long video of everything you shared, and it can make it for an interesting video on social media.
Although I think Snapchat does introduce a new spin in how sports journalist report when using social media, I still believe Twitter and Facebook are still the most effective ways of reporting when using social media. On both of those accounts, it is easy to share your tweets/posts and can really reach a wider audience. For Snapchat to work the person must be following you so they can view the content you put out there, meanwhile Facebook and Twitter basically everyone can see it.
Snapchat is still relatively a new app so there can be changes made to make it more interactive and public for journalists. Snapchat is also off to a good start and it sure is a fun app that journalists can get involved with when reporting live during sporting events.
Sunday, December 3, 2017
Blog Post #4
Kimberly Pena
Journalism 360-01
Professor Yavner
Social media has impacted the world of journalism is numerous of ways. Now more than ever journalists can interact with viewers and readers in real-time causing there to be things for journalists to be excited about as well as concerned. Journalists now have more an effective way of crowd-sourcing and talk to engage with the people who read and view their writing and productions. On Facebook you can ask users to show what is going on around them and journalist can go live, and users can share your broadcast to their users, spreading your message to a wider audience. In the excerpt, it states, “With the rise of social media come opportunities but also challenges for sport communication professionals. The widespread adoption of social media among both professional communicators and their audiences has opened up new lanes of communication between fans, teams, and athletes that are difficult to control and challenge established roles and practices (Price, Farrington, & Hall, 2013).” Despite the great things social media provides us, there are also negative things that can make things go haywire for journalists. With social media, crowdsourcing is a tool we can use, however, there are the risks that the information is bias, inaccurate or exaggerated and, so it is the job of the journalist to filter out the truth.
Despite some of the downfalls, the upside certainly outweighs it. Social media has given consumers a new tool to consume sports news in a more effective way. In the excerpt, it states,” Americans spend more time on social networks and blogs than on any other type of Web site (Nielsen, 2012). Because of this trend, social-media sites have become a pathway to information. In a 2011 study, 19% of Americans reported encountering news or news headlines on a social-network site (Mitchell, Rosenstiel, & Christian, 2012), and all but one of the top 25 news Web sites in the United States derive at least some of their audience through Facebook (Olmstead, Mitchell, & Rosenstiel, 2011).” Through social media, viewers can now connect with whatever is going in the palm of their hands at any moment they desire to. Let’s face it, with the younger generation it is difficult to see them consume their news via a newspaper. The world is changing and so is journalism.
Also with social media, new skills are required from journalists that were not required before. During games, journalists are asked to give updates on game action and scores. There are also those journalists who go into postgame interviews and tweet quotes from the players and the coaches. In a way, social media is a way a journalist can tell their story. With your tweets, you already have the game action as well as the highlights and then right after you have your post-game interviews all placed nicely for you on your twitter feed. It is important for journalists to know of all that comes with social media and the tool it is for the profession.
Journalism 360-01
Professor Yavner
Social media has impacted the world of journalism is numerous of ways. Now more than ever journalists can interact with viewers and readers in real-time causing there to be things for journalists to be excited about as well as concerned. Journalists now have more an effective way of crowd-sourcing and talk to engage with the people who read and view their writing and productions. On Facebook you can ask users to show what is going on around them and journalist can go live, and users can share your broadcast to their users, spreading your message to a wider audience. In the excerpt, it states, “With the rise of social media come opportunities but also challenges for sport communication professionals. The widespread adoption of social media among both professional communicators and their audiences has opened up new lanes of communication between fans, teams, and athletes that are difficult to control and challenge established roles and practices (Price, Farrington, & Hall, 2013).” Despite the great things social media provides us, there are also negative things that can make things go haywire for journalists. With social media, crowdsourcing is a tool we can use, however, there are the risks that the information is bias, inaccurate or exaggerated and, so it is the job of the journalist to filter out the truth.
Despite some of the downfalls, the upside certainly outweighs it. Social media has given consumers a new tool to consume sports news in a more effective way. In the excerpt, it states,” Americans spend more time on social networks and blogs than on any other type of Web site (Nielsen, 2012). Because of this trend, social-media sites have become a pathway to information. In a 2011 study, 19% of Americans reported encountering news or news headlines on a social-network site (Mitchell, Rosenstiel, & Christian, 2012), and all but one of the top 25 news Web sites in the United States derive at least some of their audience through Facebook (Olmstead, Mitchell, & Rosenstiel, 2011).” Through social media, viewers can now connect with whatever is going in the palm of their hands at any moment they desire to. Let’s face it, with the younger generation it is difficult to see them consume their news via a newspaper. The world is changing and so is journalism.
Also with social media, new skills are required from journalists that were not required before. During games, journalists are asked to give updates on game action and scores. There are also those journalists who go into postgame interviews and tweet quotes from the players and the coaches. In a way, social media is a way a journalist can tell their story. With your tweets, you already have the game action as well as the highlights and then right after you have your post-game interviews all placed nicely for you on your twitter feed. It is important for journalists to know of all that comes with social media and the tool it is for the profession.
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